Essential Documents Required to Run Google Ads: A Complete Guide

Running Google Ads is one of the most effective ways to drive traffic, generate leads, and boost sales for your business. However, to ensure compliance and avoid ad disapprovals, it is essential to have the necessary documents in place. Google has strict policies to prevent fraudulent activities and maintain transparency, so having the right documentation will help you run campaigns smoothly.

In this guide, we will explore the key documents required to run Google Ads, their importance, and how to ensure your campaign meets Google’s requirements.

1. Business Verification Documents

Google may require advertisers to verify their business identity before running ads, particularly for certain industries and ad types. The following documents may be required:

Business Registration Certificate – This confirms that your business is legally registered.

Tax Identification Number (TIN) – Helps verify your tax status and legitimacy.

Government-Issued Business License – Necessary for regulated industries such as finance, healthcare, and pharmaceuticals.

Articles of Incorporation – If you operate as a corporation, these documents prove your legal entity status.

Ensuring you have these documents ready can help speed up the approval process and prevent unnecessary delays.

2. Proof of Address

Google may require proof of your business location to verify your legitimacy. Acceptable documents include:

Utility Bills (Electricity, Water, Internet, etc.) – Must be recent and match the business name and address.

Bank Statements – A document from your bank confirming your business address.

Lease or Rental Agreement – If you operate from a rented office space, this can serve as proof of address.

3. Payment and Billing Information

Before running ads, you must set up your payment method. The following documents are useful:

Valid Credit or Debit Card – Ensure it is active and has sufficient funds.

Bank Account Details – If you choose direct debit or wire transfer.

Billing Address Verification – Your billing information should match your official business documents.

Providing accurate payment details prevents issues like account suspension due to failed transactions.

4. Website Compliance and Privacy Policy

If you are directing users to a landing page or website, you must ensure it complies with Google Ads policies. Required documents include:

Privacy Policy – Clearly outlines how user data is collected, stored, and used.

Terms and Conditions – Defines the rules for using your services or purchasing products.

Refund and Return Policy – Important for e-commerce businesses to build customer trust.

Failure to comply with these policies can lead to ad disapproval or account suspension.

5. Industry-Specific Licenses and Certifications

Some industries require special licenses to run ads. For example:

Healthcare & Pharmaceuticals – Google requires proof of authorization to promote medical products or services.

Finance & Banking – Advertisers need regulatory approval to promote loans, credit cards, or investment services.

Legal Services – Lawyers and law firms may need to provide their license number.

Alcohol & Tobacco – Depending on the region, specific permits may be required.

Check Google’s advertising policies for your industry to ensure compliance.

6. Advertising Approval for Certain Ad Formats

If you plan to run special ad formats such as political ads, gambling ads, or cryptocurrency-related ads, you must provide:

Government-Issued ID – For political advertisers, identity verification is mandatory.

Licensing Documents – Gambling ads require legal permits in applicable regions.

Financial Statements – Cryptocurrency-related ads may require proof of regulatory compliance.

7. Trademark and Copyright Permissions

If your ads use trademarked or copyrighted content, you may need:

Trademark Authorization Letter – If using a third-party brand name in your ads.

Copyright Permission – If using images, videos, or content owned by another entity.

Unauthorized use of trademarks or copyrighted materials can lead to ad disapproval.

Final Thoughts

Ensuring you have the correct documents before launching your Google Ads campaign can save time and prevent unnecessary rejections. Adhering to Google's advertising policies will help you run compliant and successful campaigns.

If you are unsure whether you have the right documents, always refer to Google’s official documentation or seek guidance from a certified Google Ads expert.

By preparing these essential documents in advance, you can launch your campaigns with confidence and maximize your advertising success.